Alexandra Gunnoe

Content Strategy

Content Strategy Plan for Eastside Catholic School:

I was part of a three-person creative team that managed the content strategy of the website redesign for Eastside Catholic School. Below is the before/after of the redesign. View the full website redesign on

Content Strategy Plan for Guerilla Artist Collective:

This project included the following: Content Audit, Competitive Analysis, User Testing (A/B Testing, Remote User Testing), Analytics, Website Design and Prioritization Suggestions, Persona, Journey Map, Workflow, Editorial Calendar, Voice and Tone, and Social Media Marketing Suggestions)

Below is the before/after of the redesign after the content strategy plan.

Using Format